While many of us lamented our single status yesterday, those in relationships celebrated Valentine’s Day with gifts and affection. Yet some of the orders were very interesting.
With instant deliveries now commonplace, individuals ordered numerous ‘lovey-dovey’ products for their partners. Blinkit CEO Albinder Dhindsa has some truly fascinating insights to share on this trend.
Blinkit, formerly known as Grofers, is an Indian instant delivery service founded in December 2013. Headquartered in Gurgaon, the company enables customers to order groceries and essentials online through its mobile application.
Its CEO Dhindsa took to ‘X’ to share insights from Valentine’s Day purchases, and here are some unique stats you might want to know.
1. Personal Massager sales just skyrocketed
2. V-Day saw some wild moments, and the unexpected surge in demand for ‘handcuffs’ certainly attests to that
3. Condom sales surged fourfold compared to an average Wednesday.
4. It may not come as a surprise, but people were incredibly romantic on V-Day as well.
5. There was a surge in beauty products as well
6. It was a heavily gift-driven day
7. Someone went as far as offering to work as a delivery partner just for their girlfriend’s sake. Love truly knows no bounds.
8. In the end it was a great day of business, that it was also Basant Panchmi
As we reflect on Valentine’s Day, the stark contrast between the solitary and the coupled emerges vividly. While some of us bemoaned our solo status, those in relationships reveled in the festivities of love, exchanging gifts and gestures of affection.
What are your thoughts? Let us know in the comments.
